CONCEPT

CONCEPT

コンセプト

Play with the Town

blessings of nature, Loyalty to peace, enthusiasm for sports, beloved soul food, and the efforts of our predecessors.

A city where you can feel it all—Hiroshima.

At “BESIDE HIROSHIMA,” people experience new ways to enjoy Hiroshima.

Tranquil moments in a bustling city.
New friends in a familiar town.

The same city, but a different view.

With the fusion of “SUP” and the cityscape, people rediscover the beauty and joy of Hiroshima.