CONCEPT
コンセプト
Play with the Town
blessings of nature, Loyalty to peace, enthusiasm for sports, beloved soul food, and the efforts of our predecessors.
A city where you can feel it all—Hiroshima.
At “BESIDE HIROSHIMA,” people experience new ways to enjoy Hiroshima.
Tranquil moments in a bustling city.
New friends in a familiar town.
The same city, but a different view.
With the fusion of “SUP” and the cityscape, people rediscover the beauty and joy of Hiroshima.